Part 2: Good Good Golf: The Next Chapter in a Culture-Redefining Journey
Where the crew stands in 2025 and why their impact on golf is bigger than ever
The story of Good Good Golf has always been one of reinvention—of friendship, competition, and culture-building through a shared love for the game. What began as a grassroots YouTube channel among Kansas City golf buddies has transformed into a multi-faceted brand that’s reshaping how a new generation sees golf. And in 2025, Good Good is still growing, still evolving, and still having fun—albeit with a few new faces and a broader mission.
A Dynamic New Lineup
Since the departures of Micah Morris and Grant Horvat in 2022, fans have watched closely to see how the group would respond. Rather than shrink, Good Good leaned into the challenge.
Today, the active roster includes:
Garrett Clark – The founder and face of the brand, Garrett continues to lead with vision, charisma, and a creative pulse that keeps the content flowing.
Stephen Castaneda – Still bringing humor and spontaneity to every video, Stephen has become a fan favorite for his relatability.
Matt Scharff – Trick shots remain a core feature, but Matt’s evolving gameplay and easygoing vibe give the group its signature unpredictability.
Bubbie (Tommy Koehler) – A ball of energy with a heart of gold, Bubbie embodies the group’s commitment to joy and community.
Luke Kwon – A standout addition, Luke brought PGA Tour Canada experience and an analytical approach to the game. His 2023 comeback from a traumatic brain injury earned admiration across the golf world.
Each member brings something unique to the table, and together they’ve preserved the electric chemistry that made the brand famous, while also welcoming new perspectives and fans.
Good Good’s Growing Empire
In the past year alone, Good Good has expanded its brand beyond content creation in three major ways:
Apparel & Equipment
Their merchandise line has matured into a premium golf apparel brand, with stylish polos, performance gear, and accessories that compete with major players like TravisMathew and G/FORE. In 2024, they even teased early prototypes of branded wedges and putters—hinting at a possible entrance into the hard goods market.Tournaments & Live Events
From hosting large-scale amateur events across the U.S. to launching the Good Good Cup, the team is now creating real-life experiences for fans to meet, compete, and connect.Strategic Partnerships
Good Good’s collaborations with brands like Callaway, TaylorMade, and WHOOP have gone beyond paid placements—they’ve co-developed content, helped shape gear, and given fans inside access to innovation. The group now sits at the crossroads of influence and industry.
Culture Shift: What Good Good Represents
Perhaps the biggest impact of Good Good can’t be measured in views or merchandise sales—it’s cultural.
Good Good has taken the formality out of golf without disrespecting the game. They’ve opened the clubhouse doors to Gen Z, to kids in sneakers and hoodies, to weekend warriors with 20+ handicaps who just want to have fun. They’ve made content where mulligans and laughter are just as important as birdies and eagles—and in doing so, helped reduce the intimidation factor of the sport.
Their ability to blend viral entertainment with legitimate golf skills has created a new category: golf creators who are also athletes. This space didn’t exist a few years ago—and now it’s a thriving ecosystem, with channels popping up every week inspired by Good Good’s DIY playbook.
What’s Next?
In a recent interview with Mr. Short Game, Good Good CEO Matt Kendrick emphasized the brand’s long-term vision: more professional-level content, more international travel, and more community-centric experiences. He teased that Good Good may even dip into media production outside of golf, leveraging their creative muscle and loyal audience for broader entertainment projects.
Meanwhile, rumors of a Good Good golf course or facility continue to swirl, with many fans hoping for a real-world destination that embodies the group's ethos.
The core mission of Good Good Golf hasn’t changed—they’re still here to make golf fun, accessible, and something to look forward to. But in 2025, they’re doing it with more polish, more purpose, and an even deeper connection to their fans.
Whether you’re a 10-year-old picking up a club for the first time or a longtime golfer who just needed a reminder that golf is supposed to be fun, Good Good remains your crew. They’ve shown us that golf is not just about perfect swings or country club memberships—it’s about who you play with, the laughs you share, and the stories you tell along the way.
The game is different now. And that’s a good, good thing.
