The Rise of Female Golf Influencers: Changing the Game One Swing at a Time
Scroll through TikTok, Instagram, or YouTube these days, and you’ll see a sight that would have surprised many golf insiders just a decade ago: women in golf commanding massive audiences, setting trends, and shaping how brands and fans engage with the sport.
From stylish swing tips to comedic skits, travel vlogs, and major brand deals, female golf influencers are redefining what the game looks like and who belongs in it. And for brands hoping to connect with the modern golf audience—especially younger fans—their influence is impossible to ignore.
Here’s why female golf influencers are having a moment, the impact they’re making, and some of the standout creators and videos worth watching.
Why the Surge in Female Golf Influencers?
Historically, golf media coverage skewed heavily toward the men’s game, leaving women players and personalities with limited exposure outside of professional LPGA broadcasts. But three powerful shifts collided in recent years to create a new reality:
Social Media Democratized Access: Platforms like TikTok, Instagram, and YouTube gave women a direct line to audiences—no gatekeepers, no TV contracts required.
A Cultural Push Toward Diversity and Inclusion: Golf’s image as an exclusive “old boys’ club” has been under pressure, creating space for new voices and perspectives.
Rising Interest Among Younger Players: Millennials and Gen Z are taking up the game in record numbers, seeking relatable content that feels authentic and entertaining.
The result? Female golf influencers have stepped in to fill a massive cultural gap, offering fresh takes on the game—from fashion and humor to serious skill-building.
The Power of Representation
Beyond viral videos and brand deals, these creators are doing something far more significant: they’re changing who feels welcome in golf.
Many women grew up feeling like golf was a sport reserved for men—or one that demanded a hyper-traditional image. Female influencers are challenging those stereotypes every day, showing that you can:
Dress however you want
Play seriously—or just for fun
Be athletic and feminine at the same time
Have a community that celebrates you
The impact is visible in comment sections everywhere, where women post things like, “You’re the reason I picked up a club again,” or “It’s so cool to finally see someone who looks like me out there.”
Top Female Golf Influencers You Should Know
Let’s dive into some standout creators making waves:
Tisha Alyn (@tisha_alyn)
One of the original stars of golf social media, Tisha is a former professional golfer turned content creator. Her TikToks and Instagram posts blend dance trends, swing tips, and comedic skits, all delivered with infectious energy.
Notable Content:
A TikTok series demonstrating golf swings synced to pop songs
Instagram Reels showing golf fashion transitions
Partnered with brands like Titleist, Adidas Golf, and Michelob Ultra
Tisha’s content has made her a favorite not just in golf circles, but among mainstream lifestyle and sports media.
Paige Spiranac (@_paige.renee)
Possibly the most famous female golf influencer globally, Paige Spiranac built her platform by combining serious golf skill with confident discussions about body image, media perceptions, and growing the game.
While Paige’s figure has unfortunately made her a magnet for online trolls, she’s also turned her platform into a powerful business—working with brands, hosting podcasts, and amassing millions of followers.
Notable Content:
YouTube tips series “Short Game Sessions”
Podcast “Playing a Round”
Brand partnerships with PointsBet and Shot Scope
Love her or hate her, Paige’s influence on golf media is undeniable.
Hailey Rae Ostrom (@haileyostrom)
A former competitive player and Golf Channel contestant, Hailey Ostrom has built a large following thanks to her friendly, approachable videos about golf life, relatable course experiences, and plenty of humor.
Notable Content:
Instagram Reels showing real-life “golfer struggles”
Partnered with brands like Callaway Golf and Lululemon
Travel vlogs exploring beautiful courses around the U.S.
Hailey’s blend of humor and authenticity makes her one of the most relatable creators in the space.
Isabelle Shee (@isabelleshee)
As one half of the Shee Sisters, Isabelle brings a distinct fashion-forward, “golf as lifestyle” vibe to her content. She’s also an outspoken advocate for more representation of Asian women in golf.
Notable Content:
Fashion lookbooks merging streetwear and golf style
Course vlogs featuring her sister Kat Shee
Partnerships with brands like TravisMathew and Adidas
Isabelle is carving out a niche where golf style and cultural identity intersect.
Blair O’Neal (@blaironealgolf)
Blair, a professional golfer and longtime Golf Channel personality, has successfully transitioned into an influencer role. Her content mixes instructional tips with behind-the-scenes glimpses of golf media life and motherhood.
Notable Content:
“School of Golf” TV segments
Instagram tips on short game fundamentals
Brand work with Cobra Puma Golf
Blair bridges the gap between traditional media and social media stardom.
Mia Alex (@mia.alexgolf)
Mia Alex is an emerging star who blends skilled play with highly aesthetic content. Her Instagram and TikTok feeds are filled with lush course shots, powerful swings, and a modern golf wardrobe that seamlessly bridges sport and lifestyle.
Notable Content:
Gorgeous slow-motion swing videos
On-course fashion inspiration
Collaborations with boutique golf brands aiming for a younger audience
Mia’s clean visual style and authentic personality make her a rising name to watch.
Karol Priscilla (@karolpriscilla)
Known for vibrant fashion and engaging reels, Karol Priscilla is helping expand golf’s aesthetic to a new generation.
Highlights:
Bright, high-energy outfit reels
Engaging swing tips and creative edits
Partnerships with emerging golf brands
Cailyn Henderson (@cailynhenderson)
A professional golfer blending serious game insight with relatable behind-the-scenes content.
Highlights:
Course vlogs detailing tournament life
Short videos breaking down swing mechanics
Authentic posts about the mental side of golf
Marissa Steen (@marissasteengolf)
An LPGA player bringing fans into her life on tour, offering both high-level golf insight and personal storytelling.
Highlights:
Tour life vlogs
Practice routines and tips
Subtle fashion influence with a sporty aesthetic
How Brands Are Tapping Into Female Golf Creators
Brands have recognized the value of partnering with these women—and for good reason:
High Engagement: Followers trust and engage deeply with their favorite creators.
Lifestyle Appeal: These influencers make golf feel cool, aspirational, and inclusive—perfect for lifestyle and non-endemic brands.
Authentic Reach: Sponsored content from these creators often blends seamlessly into their feeds, maintaining authenticity.
Some brand examples include:
Adidas Golf x Tisha Alyn: Highlighting golf as a sport for everyone through dance-infused campaigns.
Michelob Ultra x Tisha Alyn: Promoting golf events and experiences tied to social vibes.
PointsBet x Paige Spiranac: Mixing sports betting with approachable golf content.
Lululemon x Hailey Ostrom: Golf apparel that crosses over into everyday lifestyle wear.
Videos You Shouldn’t Miss
If you want a crash course in female golf influencers, check out:
Tisha Alyn’s TikTok “Golfers Be Like…” series – hilarious takes on golf stereotypes.
Paige Spiranac’s “Short Game Secrets” on YouTube – genuinely helpful tips mixed with humor.
Hailey Ostrom’s “Struggles of a Golfer” Reels – comedic and relatable.
Isabelle Shee’s fashion transition reels – perfect for style inspiration.
Blair O’Neal’s Golf Channel instruction clips – concise and professional.
The Golf Girls’ group challenges on TikTok – showcasing the social side of golf.
Mia Alex’s slow-motion swings – pure swing goals and aesthetic inspiration.
Female golf influencers have shifted the entire vibe of golf media. They’re making the sport younger, more stylish, more diverse—and infinitely more fun.
For brands, ignoring this wave isn’t just a missed marketing opportunity—it’s a missed chance to help shape the future of the game itself.
As golf continues to evolve into a cultural phenomenon, expect these creators to keep leading the charge. And that’s a win for everyone who loves the game—or is just discovering it for the first time.
